Thursday, November 18 - Saturday, November 20, 2021

To memorialize our collective experience over the last year and a half, our city will come together with neighbors, friends, loved ones, and fellow Angelenos for Strength and Love, The City of Angels' COVID-19 Memorial.

During this 3-day virtual event, we:

 

  • HONOR those who held our city together including first responders, essential workers, small businesses owners, community organizations, caregivers, neighbors, and families.
  • REMEMBER those we have lost due to the pandemic.
  • MOBILIZE to build a city that is more supportive, united, and resilient than ever.

 


Planning for the City's Permanent Memorial

The City of Los Angeles is planning a permanent installation to memorialize the impact that COVID-19 has had on our city and on Angelenos. Take the survey below to share your thoughts and ideas.

View the RFP

Take the Survey

 


 

 

How You Can Participate

Nightly Activations

Every night at 8 p.m. we united to acknowledge our heroes, bring comfort to one another, and give us the courage to face the days ahead. 

 

Honor

 

DAY 1: HONOR

Thursday, November 18, 2021

The City will honor everyone who stepped up to respond to the pandemic.

AT 8 P.M.

CLAP for our city’s heroes outside with your friends and neighbors.

Post a picture or video on social media with #StrengthandLoveLA

Remember

 

DAY 2: REMEMBER

Friday, November 19, 2021

We will pay homage to the memory of the lives lost to COVID-19.

AT 8 P.M.

LIGHT a candle.

Post a picture or video on social media with #StrengthandLoveLA

 

Mobilize

 

DAY 3: MOBILIZE

Saturday, November 20, 2021

Join our effort to build a city that is more kind, united, and resilient than ever before.

AT 8 P.M.

WAVE a flashlight or phone light outside to make L.A. shine.

Post a picture or video on social media with #StrengthandLoveLA 

 

More ways to show L.A. love

  • Light up Los Angeles! At sunset, take a look at L.A.’s skyline to see our city’s iconic buildings lit up blue to mark the Strength and Love Memorial. Some buildings include Los Angeles City Hall, SoFi Stadium, the Grand Park Fountain and many more! See the full list.
  • Download and share FREE Strength and Love posters! Show L.A. love by displaying the posters in your home or business window. You can download them here.
  • Visit the memorial installation at the Griffith Observatory. A white flag installation will be placed at the front lawn to commemorate the lives lost to the pandemic. It will be open to the public all three days of the memorial. 
  • Contribute to the Los Angeles Public Library’s COVID-19 Community Archive. Share your stories, photos, artwork, or any images that represent your experience during the pandemic. Submit here.
  • Get Vaccinated: Commit to protecting yourself and your loved ones by getting vaccinated against COVID-19. The vaccine is free, safe, and effective against the virus. No appointment is required. Everyone 12+ is eligible. Find a vaccination site.

 

Join the memorial by posting online using #StrengthandLoveLA!

 

 


 

 

Share Strength & Love Posters and Social Media Graphics

Strength and Love materials are available for download so that Angelenos and community partners can help recognize the City of Angels’ COVID-19 Memorial.

These graphics and digital assets are downloadable and shareable. Use them to honor someone who has helped our community, remember a loved one, and tell us how you will mobilize for the future. Post on social media using the hashtag #StrengthandLoveLA.

Downloadable Posters for Printing at Home

How to Download and Print

Download the "Print at Home" version linked below. It is sized to print on one piece of standard 8.5" x 11" letter-sized paper.

To print professionally, download the "Print Professionally" version linked above, and send to a print shop in your neighborhood. This file is sized to print a 11"x17" poster, and includes the technical specs to make sure your poster is printed beautifully!

Hang up your finished poster in your window at home or storefront. Take a photo and share it with the hashtag #StrengthandLoveLA

These posters are free for non-commercial use under the Creative Commons license. Do not produce for commercial purposes without the express permission of the City of Los Angeles.

 

 

 

Downloadable Strength and Love Graphics for Social Media

 


Downloadable Strength and Love Digital Toolkit

 


 

 

Acknowledgements

The COVID-19 Memorial campaign branding was created by Die Free Studios, a female owned Los Angeles creative agency rooted in purpose-driven campaigns. In addition, we would like to acknowledge all of the partners who participated in the COVID-19 Memorial Campaign.

Light L.A. Blue Partners

  • Banc of California Stadium
  • BAPS Los Angeles
  • Capitol Records
  • Deloitte
  • Dodger Stadium
  • El Pueblo Historical Monument
  • Grand Park
  • Greek Theatre
  • Jerry Moss Plaza Fountain (at Music Center)
  • Los Angeles County Metropolitan Transportation Authority (LACMTA)
  • Los Angeles County+USC Medical Center (LAC + USC)
  • Los Angeles Public Library
  • Los Angeles World Airports
  • Pacific Park on the Santa Monica Pier
  • Paramount Pictures
  • Petersen Automotive Museum
  • Port of Los Angeles (POLA)
  • Santa Monica City Hall
  • Silverstein Properties
  • SoFi Stadium
  • Sony Pictures Entertainment
  • Staples Center
  • Streets LA
  • U.S. Bank Tower
  • Union Station
  • Universal Studios Hollywood
  • University of California, Los Angeles (UCLA)
  • Wilshire Grand 

 

Our Partners

  • Alliance For Community Empowerment (ACE)
  • Bad Robots Production 
  • Banc of California Stadium 
  • BAPS Los Angeles
  • Bureau of Street Lighting
  • Capitol Records
  • Central City Association (CCA)
  • Deloitte
  • Department of Aging
  • Department of Cultural Affairs (DCA)
  • Dodger Stadium 
  • El Pueblo Historical Monument
  • FlixBus
  • Girl Scouts of Greater Los Angeles
  • Golden Volunteers
  • Grand Park
  • Greek Theatre
  • Greyhound
  • Griffith Observatory
  • Homeboy Industries 
  • Jerry Moss Plaza Fountain
  • L.A. Animal Services
  • LADOT
  • LADWP
  • L.A. Parks Department
  • LASAN
  • Little Tokyo Service Center 
  • Los Angeles County Metropolitan Transportation Authority (LACMTA)
  • Los Angeles County+USC Medical Center (LAC + USC)
  • Los Angeles Public Library
  • Los Angeles World Airports
  • Metrolink
  • Music Center
  • Music Center Foundation
  • ONEgeneration
  • Pacific Park on the Santa Monica Pier
  • Paramount Pictures 
  • Petersen Automotive Museum 
  • Port of Los Angeles (POLA)
  • Rolling Live Studios
  • Santa Monica City Hall
  • Silverstein Properties
  • SoFi Stadium
  • Sony Pictures Entertainment 
  • Southern California Preparedness Foundation 
  • Staples Center
  • Streets LA 
  • U.S. Bank Tower 
  • Union Station
  • United Talent Agency (UTA) 
  • Universal Studios Hollywood
  • University of California, Los Angeles (UCLA)
  • Wilshire Grand
  • YMCA of Metropolitan Los Angeles 

 


 

 

Keep the spirit going

Let's keep building a stronger L.A. by continuing to show up for our communities. You can show your support by volunteering with a nonprofit or doing an act of kindness.

 

 


 

 

This memorial project was created in partnership with the Mayor's Fund Los Angeles.

Mayor's Fund Los Angeles